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Price Policy of the Jara Cimrman Theatre in Zizkov and its Consequences
Němečková, Dagmar ; Lipka, David (advisor) ; Dudáková, Tereza (referee)
This paper examines the efficiency of the strategy of setting ticket prices to the objectives of The Jara Cimrman Theatre in Žižkov. The basis of the examination is to analyze the prosperity of the theater in present time based on theoretical knowledge of contemporary economists. Based mainly on the conclusions of Becker's theory about how demand is affected by the demand of other individuals and certain other economic theories dealing with the determination of lower than equilibrium prices and related issues. In addition to describing the current state of operation of the theater is mapped in detail, using sample surveys, the issue of pricing and distribution of tickets incl. further sale of those tickets. An essential part of this work is the application of Becker's model, selected on the economic behavior of the theatre, which is explained by the atypical aspects that remain at the scene. Those are particularly long queues for tickets, which maintains the theater, as one of the last image of their unique type of theater. However, has the time come for that type of theatre to make changes in their economic thinking in favor of maximizing profits? And what changes come with this behaviour? This question is answered in the end it is this work.

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